Beauty Trends 2025: The Latest in Makeup and Skincare That Are Taking the World by Storm

Hello everyone! Today I want to share with you some of the beauty trends that are all the rage in 2025. If you're like me, always looking to stay up-to-date with the latest in makeup and skincare, this article is for you!

1. Skinimalism: less is more

Lately, I've noticed my beauty routine has become quite simplified, and it seems I'm not alone. "Skinimalism" is on the rise, promoting simpler yet more effective skincare routines. It involves using multifunctional products that hydrate, protect, and treat the skin in one step. Additionally, natural and sustainable ingredients, like bakuchiol and probiotics, are gaining prominence on our shelves.

2. 90s Makeup: The Triumphant Return

Remember those iconic looks from the '90s? Well, they're back. Metallic eyeshadows in shades of white, silver, and blue are making a comeback, perfect for special occasions or simply to add a different touch to our everyday makeup. Lip colors in dark tones, especially maroon, paired with a darker lip liner to create depth, are also setting the trend.

3. Mermaid eyeliner: the feline look is reinvented

I've always been a fan of the classic cat eye, but this year, siren eyeliner is stealing the show. This style aims to create an elongated, almond-shaped look, often including a line along the lower lash line and blending it softly for a smoky, sensual effect.

4. Cherry girl: lips and cheeks in cherry tones

After the "tomato girl" craze and the "cinnamon roll" palette, this year cherry is king. Reddish lips and cheeks give a fresh, youthful look. One product I love for achieving this effect is Milk's Water Jelly Tint, which gives that natural reddish tone to both cheeks and lips.

5. Fake freckles: the playful touch

I've always envied those with natural freckles, but thanks to a specific pencil that's gone viral on TikTok, it's now possible to create realistic-looking fake freckles. This product, available on Amazon for less than nine euros, allows you to add a playful, natural touch to your face quickly and easily.

6. Sustainable and vegan cosmetics: beauty with a conscience

Increasingly, we're looking for products that not only make us look good but are also environmentally friendly. Sustainable and vegan cosmetics are on the rise, with brands embracing reusable packaging, vegan formulas, and refillable products that reduce their environmental impact.

These are just a few of the trends shaping the beauty world this year. Have you tried any of them? Tell me about your experience in the comments!